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Increased and extended TV coverage for the 2010 SPEA FIM Trial World Championship

The hotly anticipated 2010 SPEA FIM Trial World Championship, which kicks off in the medieval town of Baiona, Spain, on Sunday 18th April, will be broadcast into 168.4 million households by some of the World’s leading terrestrial and satellite television channels.

Each stop of the eight-round series, which travels from Spain to Portugal, then on to Japan, Great Britain, France, San Marino and Italy before ending its journey in the Czech Republic on Sunday 5th September will be condensed into an hour-long highlights package. In Spain, this sixty-minute round-up will be broadcast on the same day of each event by terrestrial channel TV3 de Catalunya, while in other territories it will air on satellite TV channels during the following week.

Televised to 46.3 million households across Europe by Eurosport 2, Canal Plus and TV3 de Catalunya, and 122.1 million households internationally by ESPN, Eurosport, Ten Sports, and the Abu Dhabi Sport Channel, the 2010 SPEA FIM Trial World Championship will touch a huge global audience across five continents. This gives the FIM, and the series’ sponsors, teams and athletes, a fantastic platform in which to promote the sport of Trial to a large and culturally diverse collection of interested viewers.

The FIM’s Marketing and Communications Director, Olivier Godallier, is delighted with the outdoor series’ newfound global reach. "In 2009, Eurosport and the FIM secured the international broadcast of the SPEA FIM Trial World Championship for the first time.”

“We were very happy with the relationship and coverage during the first year of this collaboration, and in 2010 we are expanding the championship’s television coverage even further to include the Middle East region through the Abu Dhabi Sports Channel, and the South Asian region (India) with Ten Sports." Said Godallier.

Tune into this year’s television coverage to see if three-times consecutive SPEA FIM Trial World Championship winner Toni Bou - Repsol Montesa can fend off the challenge from his closest rivals Albert Cabestany - Sherco and Adam Raga - Gas Gas when the season begins in the Spaniards’ homeland this April.